Marketıng

History

:

Opened in 2000 academic program, students were accepted to the same year.

Qualification Awarded

:

Successfully completed all courses in the curriculum, students will receive bachelor's degree from the front with the title of Marketing Interim Staff.

Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)

:

Pre Bachelor

Specific Admission Requirements

:

YGS-6

Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)

:

ÖSS

Qualification Requirements and Regulations

:

It is determined by the Higher Education Council (YÖK) in accordance with relevant legislation of Student Selection and Placement Center (ÖSYM).

Profile of The Programme

:

Marketing, is one of the basic functions of businesses in this area and the grounds of the need for qualified human resources in the current course program established marketing programme  today (content) and the market is looking for human resources.

The aim of Marketing Programme is to educate marketing Professional who know sales, advertising, public relations, brand management, marketing research, the basic principles of the profession and who use technology with creative ideas and adpt to dynamic environment and whose communication skills improved and who is succesful in relationships.

Occupational Profiles of Graduates With Examples

:

Students who graduate from the program, private sector firms' sales departments, marketing departments, advertising agencies, public relations agencies, market research companies, media companies, chain stores, e-commerce companies, tourist agencies, hotels, customer service departments of various companies and in the public sphere, provided the KPSS test is considered to be successful soruımlu in all areas, specialist, administrator or staff can work with the title.

Access to Further Studies

:

Vertical transmission facilities (DGS). Students may opt for the following degree programs:

Public Relations, Public Relations and Publicity, Public Relations and Advertising, Communication, Business, Business Informatics, Economics and Business, Logistics Management, Marketing, Advertising, Advertising and Public Relations, International Trade, International Trade and Finance, International Business.

In addition, the relevant statute of Distance Education degree programs are also entitled to make a vertical transition.

Examination Regulations, Assessment and Grading

:

As a general rule evaluation per course one midterm exam (% 40) and one written final exam (% 60) are performed. Various courses may request additional assignments or quizzes.

Graduation Requirements

:

Take all the courses required for graduation in the legal process and with the condition that the program continues to be successful in this course at least 2.00 Cumulative Grade Point Average (GPA) to complete and achieve their training.

Mode of Study (Full-Time, Part-Time, E-Learning )

:

Full-time

Address, Programme Director or Equivalent

:

Asst. Assoc. Dr. Semra TETİK
Celal Bayar University. Salihli Vocational School, Marketing Programe 
Ankara Asfaltı 7. km. 45100 Salihli / MANİSA 
Tel: 0 236 716 2000 semratetik@hotmail.com

Facilities

:

Computer laboratory, shelter and feeding facilities, practical marketing lessons (4th half-year) are made in stores and organizations located in shopping centers.

 

 

Salihli Vocational School - Marketing
Course Structure Diagram with Credits

 

1. Semester

Code

Name

T

L

P

ECTS

SEC 1111

Technical Elective Course

-

-

-

4,00

SEC 1111

Nontechnical Elective Course

-

-

-

PAZ 1101

Math

3,00

0,00

0,00

5,00

PAZ 1111

Marketing Principles

3,00

0,00

2,00

6,00

PAZ 1121

Communication

2,00

0,00

0,00

3,00

PAZ 1131

Business Management I

3,00

0,00

0,00

3,00

PAZ 1141

Economics

3,00

0,00

0,00

5,00

AIT 1101

Ataturk's Principles and History of Revolution

2,00

0,00

0,00

2,00

TDL 1111

Turkish Language I

2,00

0,00

0,00

2,00

YDI 1121

Foreign Language I

2,00

0,00

0,00

2,00

Sum

20,00

0,00

2,00

32,00

2. Semester

Code

Name

T

L

P

ECTS

SEC 1112

Technical Elective Course

-

-

-

8,00

SEC 1112

Nontechnical Elective Course

-

-

-

AIT 1102

Ataturk's Principles and History of Revolution

2,00

0,00

0,00

2,00

PAZ 1102

Global Marketing

2,00

0,00

0,00

3,00

PAZ 1122

Statistics

2,00

0,00

1,00

3,00

PAZ 1132

Business Management II

3,00

0,00

0,00

5,00

PAZ 1142

Suply Chain Management

2,00

0,00

0,00

3,00

PAZ 1192

İndustry Based Training (İnternship I)

0,00

0,00

0,00

5,00

TDL 1112

Turkish Language II

2,00

0,00

0,00

2,00

YDI 1122

Foreign Language II

2,00

0,00

0,00

2,00

Sum

15,00

0,00

1,00

33,00

3. Semester

Code

Name

T

L

P

ECTS

SEC 2113

Technical Elective Course

-

-

-

6,00

PAZ 2103

Sales Management

4,00

0,00

2,00

12,00

PAZ 2143

Export Technics

2,00

0,00

0,00

2,00

PAZ 2163

Marketing Research

3,00

0,00

0,00

3,00

PAZ 2173

Legislation of Marketing

2,00

0,00

0,00

3,00

PAZ 2183

Communication Technics in Marketing

4,00

0,00

0,00

4,00

Sum

15,00

0,00

2,00

30,00

4. Semester

Code

Name

T

L

P

ECTS

SEC 2114

Technical Elective Course

-

-

-

2,00

PAZ 2114

E - Marketing

2,00

0,00

0,00

2,00

PAZ 2134

Mark Management

2,00

0,00

0,00

2,00

PAZ 2144

Sales Domain Planning

1,00

0,00

1,00

6,00

PAZ 2154

Training of Sales Power

4,00

0,00

0,00

7,00

PAZ 2164

Customer Relations Management

2,00

0,00

0,00

4,00

PAZ 2174

Retailer Sales Management

2,00

0,00

1,00

5,00

PAZ 2184

Costumer BehaVIors

3,00

0,00

0,00

2,00

PAZ 2194

İndustry Based Training (İnternship II)

0,00

0,00

0,00

5,00

Sum

16,00

0,00

2,00

35,00

Technical Elective Course

PAZ 1201

Basic Concepts of Law

2,00

0,00

0,00

2,00

PAZ 1221

Professional Ethics

2,00

0,00

0,00

2,00

Nontechnical Elective Course

BED 1131

Physical Education I

1,00

0,00

0,00

1,00

GSM 1131

Music

1,00

0,00

0,00

1,00

GSR 1131

Painting I

1,00

0,00

0,00

1,00

GSH 1131

Folk Dance I

1,00

0,00

0,00

1,00

Technical Elective Course

PAZ 1212

Qality Management Systems

2,00

0,00

0,00

2,00

PAZ 1222

Commercial Law

2,00

0,00

0,00

3,00

PAZ 1232

Ic Technology

2,00

0,00

1,00

3,00

Nontechnical Elective Course

BED 1132

Physical Education II

1,00

0,00

0,00

1,00

GSM 1132

Music II

1,00

0,00

0,00

1,00

GSR 1132

Painting II

1,00

0,00

0,00

0,00

GSH 1132

Folk Dance II

1,00

0,00

0,00

1,00

Technical Elective Course

PAZ 2213

Professional Foreign Language

1,00

0,00

1,00

3,00

PAZ 2253

Researching Methods and Technics

2,00

0,00

0,00

3,00

Technical Elective Course

PAZ 2234

Public Relations

2,00

0,00

0,00

2,00


Celal Bayar University, © 2014 | Security and privacy